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CBS move to own shows like ‘MacGyver’ pays off in overseas sales
on May 19, 2016. REUTERS/Shannon Stapleton/File Photo
That expensive and potentially risky decision is starting to pay dividends as the network international sales rise and more viewers watch television online.
CBS figured correctly that owning a show, such as the reboot of canada goose replica the 1980s hit would allow canadian goose jacket it to take a greater share of sales to international and domestic buyers.
That new found power is helping CBS, just as it and rival networks are getting squeezed by young viewers who the cord on their expensive cable packages, contributing to a dip in the advertising dollars that are TV companies cheap Canada Goose traditional mainstay.
Global hits that CBS owns, like Five O and helped canadagoose-online-shop swell CBS international content licensing revenue to $1.5 billion in 2015, up from $500 million 10 years earlier. That represented Canada Goose Outlet 11 percent of total revenue, compared with about 3.5 percent a decade ago.
Last year, such dramas got an average of 36 canada goose deals percent of revenue internationally, according to previously unpublished data shown to Canada Goose Online Reuters by CBS. Ten years ago, comparable shows on average got 16 percent of their revenue from international distributors.
In total, CBS owns all of part of 26 shows from its lineup of 31 for the 2017 2018 season. That is a significant bump up from 10 years ago, when it owned just 16 shows out of 26.
you canada goose clearance sale were flying blind and could sink $3 million into a pilot and cross your fingers, hoping someone would buy it, Joseph Ianniello, chief operating officer of CBS, told Reuters in an interview. you go into it with a lot more certainty. TV networks are likely to see ad revenue drop between 1 percent and 2 percent this year, excluding ad sales related to last year Rio Olympics, according to Pivotal Research Group. CBS ownership of shows has insulated it somewhat from that drop.
In canada goose clearance the United States, CBS expects that between its Showtime streaming service and All Access both of which bypass cable TV altogether by allowing people to watch on smartphones and tablets to hit 8 million canada goose coats on sale subscribers and $800 million in combined revenue canada goose outlet toronto factory by 2020. That 2018 canada goose outlet compares with about 3 million subscribers now. CBS does not disclose how much revenue the two services generate now.
That, along with its burgeoning international revenue, means CBS is less canada goose store dependent on ad sales, which now provide less than half of CBS total revenue, compared Canada Goose online with almost 70 percent five years ago, according to company filings.
The strategy does have risks. CBS desire to own content means that it sometimes passes on potential hit linked website shows it does not have a stake in, such as the revival of the popular Idol, which was picked up by ABC.
Equally, the strategy only works as long as CBS creates content that canada goose black friday sale people want to buy, according to Salvatore Muoio, whose firm invests in several media companies but not CBS. if you own the rights to a show, it can make up for a few duds because you have other revenue streams, he said.
CBS also has to shoulder more of the cost of making shows. Its production costs rose 37 percent between 2011 and 2016. They buy canada goose jacket now represent 34 percent of CBS operating expenses, up Canada Goose sale from 23 percent in Canada Goose Coats On Sale 2011, according to company filings.
have the capacity to produce more content, which they can put exclusively on their own streaming services that will help drive subscribers, but they have to be smart about how they canada goose invest, said Tim Nollen, an analyst at Macquarie Bank. cost of content only goes up.
CBS has so far managed to offset those rising costs with higher revenue. And the money it gets from selling its own content is making up a bigger part of its total revenue.
The network got $845 million in content licensing and distribution revenue in the first quarter of this year, representing 25 percent of its total sales. That is up from $729 million, or 20 percent of its revenue, for the same quarter last year.
INTERNATIONAL APPEAL Revival shows like and Five 0 do particularly well internationally as Canada Goose Jackets they are already known by viewers across the globe, Ianniello said.
Trek, CBS reworking of the classic space drama, which will be shown on All Access later this year, should help that even further. The show has already been snapped up by Netflix for overseas streaming, making the show profitable before it even airs on CBS in the United States.
Some overseas buyers are so keen to get CBS shows canada goose outlet store locations on their roster they Canada Goose Parka are willing to buy them without even seeing them.
Earlier this month, French premium cable channel Canal+ signed an exclusive multi year deal for licensing rights to Showtime series across France, Switzerland, Monaco and parts of Africa.
kinds of deals are becoming a lot more common, said Patrick Grove, chairman and co canada goose coats founder of iflix, a streaming video service focused on emerging markets, which recently signed a similar multi year licensing deal with NBCUniversal. are so many more distributors today that you are competing against. it not just buy canada goose jacket cheap Netflix.